Wheyward Spirit, a sustainable spirits brand, partnered with Ben & Jerry's to launch a limited-edition ice cream. This collaboration presented a unique challenge: capture the essence of both brands in a fun and whimsical way that not only drove consumer excitement, but ultimately contributed to the successful launch of the new flavor.
Wheyward Spirit, a sustainable spirits brand, partnered with Ben & Jerry's to launch a limited-edition ice cream. This collaboration presented a unique challenge: capture the essence of both brands in a fun and whimsical way that not only drove consumer excitement, but ultimately contributed to the successful launch of the new flavor.
Research focused on understanding the visual language of both brands and identifying opportunities to merge their distinct personalities. This resulted in a playful animation showcasing the mascots of both brands embarking on a journey to blend both worlds, symbolizing the unique partnership.
Research focused on understanding the visual language of both brands and identifying opportunities to merge their distinct personalities. This resulted in a playful animation showcasing the mascots of both brands embarking on a journey to blend both worlds, symbolizing the unique partnership.
Services: Creative Direction, Animation
Credits: Maker Bee Consulting, Ben & Jerry's. Wheyward Spirit
