San Diego Pride wanted to elevate its visual identity and create a more cohesive and impactful experience for the upcoming festival. Previous signage lacked cohesion, resulting in a disjointed visual experience. By collaborating with the festival directors, I art directed and designed a vibrant new identity that captured the spirit of Pride. This case study explores the creative process behind developing a unified visual language that celebrated diversity and encouraged community.
San Diego Pride wanted to elevate its visual identity and create a more cohesive and impactful experience for the upcoming festival. Previous signage lacked cohesion, resulting in a disjointed visual experience. By collaborating with the festival directors, I art directed and designed a vibrant new identity that captured the spirit of Pride. This case study explores the creative process behind developing a unified visual language that celebrated diversity and encouraged community.
Services: Art Direction, Brand Identity, Photography
Credits: San Diego Pride Marketing Team
Creating theVibrant Identity.
By designing a bold and celebratory visual system
that captured the spirit of San Diego Pride. Creaeting consistency across all signage, banners, merchandise and digital platforms.
By designing a bold and celebratory visual system
that captured the spirit of San Diego Pride. Creaeting consistency across all signage, banners, merchandise and digital platforms.
