QDOBA Mexican Eats wanted to make a big splash with their annual "QDOBA For A Kiss" Valentine's Day promotion. I led the creative direction for this 360° campaign, designing a vibrant visual system that captured attention and drove engagement. The campaign featured a retro tattoo aesthetic, aligning with QDOBA's edgy brand identity and adding a touch of nostalgia. I collaborated with the jr. designer to bring the concept to life across various medias, including in-store materials, digital assets, and engaging animations.
QDOBA Mexican Eats wanted to make a big splash with their annual "QDOBA For A Kiss" Valentine's Day promotion. I led the creative direction for this 360° campaign, designing a vibrant visual system that captured attention and drove engagement. The campaign featured a retro tattoo aesthetic, aligning with QDOBA's edgy brand identity and adding a touch of nostalgia. I collaborated with the jr. designer to bring the concept to life across various medias, including in-store materials, digital assets, and engaging animations.
Services: Creative Direction, Illustration, Mentorship
Credits: QDOBA Design Team: Grant Gabriel
Retro tattoo aesthetic and vibrant visuals.
Retro tattoo aesthetic and vibrant visuals.
