Discount Tire, a household name in the automotive industry, embarked on a journey to revitalize its brand and connect with a new generation of customers. I collaborated with them on a series of projects that spanned print, digital, and experiential design, all contributing to a cohesive brand transformation. From a reimagined wheel catalog to an engaging social media refresh, each project focused on enhancing the customer experience and driving brand awareness. This case study explores the strategic approach, creative solutions, and impactful results of this collaborative rebranding effort.
Discount Tire, a household name in the automotive industry, embarked on a journey to revitalize its brand and connect with a new generation of customers. I collaborated with them on a series of projects that spanned print, digital, and experiential design, all contributing to a cohesive brand transformation. From a reimagined wheel catalog to an engaging social media refresh, each project focused on enhancing the customer experience and driving brand awareness. This case study explores the strategic approach, creative solutions, and impactful results of this collaborative rebranding effort.
Services: Art Direction, Photoshoot Direction, Brand Identity, Content Creation, Photography, Videography, Copywriting
Credits: Black Tire Media, Discount Tire Creative Team: Theresa Avila (Social Media), Devin Hanson, Matthew Gorby, Catalina Corral-Rodriguez, Matthew Sieple, Christopher de Herra
Crafting theDiscount Tirewheel catalog
To showcasethe wheels ina unique andpremium way,
I designed a catalog that highlights each manufacturer with amazing images and attention to detail. To further elevate the customer experience, the catalog features a soft velvet cover with spot-raised UV accents, adding a tactile and luxurious dimension.
To showcasethe wheels ina unique andpremium way,
I designed a catalog that highlights each manufacturer with amazing images and attention to detail. To further elevate the customer experience, the catalog features a soft velvet cover with spot-raised UV accents, adding a tactile and luxurious dimension.
Curatingthe companyretreat design
Visual Identity for the retreat.
ElevatingDiscount Tire'ssocial mediapresence
Helping Discount Tire boost engagement and reach
by spearheading a social media refresh. I strategized and created content that not only provided value but was also entertaining, keeping retention rates top of mind. Ultimately driving brand awareness and building a stronger connection with followers.
Helping Discount Tire boost engagement and reach
by spearheading a social media refresh. I strategized and created content that not only provided value but was also entertaining, keeping retention rates top of mind. Ultimately driving brand awareness and building a stronger connection with followers.
133k views. Viral short form content.
133k views.Viral short form content.
147k views. Viral short form content.
147k views.Viral short form content.
Creating theYokohamaADVAN campaign
A 360° campaigndesignedto createexcitement and buzz
around Yokohama's new ADVAN tires. Utilizing consistent visual language that emphasized speed, precision, and adrenaline.
A 360° campaigndesignedto createexcitement and buzz
around Yokohama's new ADVAN tires. Utilizing consistent visual language that emphasized speed, precision, and adrenaline.
