Barrio Queen, a vibrant restaurant known for its authentic Mexican cuisine, wanted to spice up its summer menu campaign and capture the attention of the Gen Z demographic. Instead of relying on typical food photography, I led the creative direction for a photoshoot that told a story. The campaign focused on capturing the joy of summer gatherings with friends, showcasing Barrio Queen's delicious food as the centerpiece of these shared experiences. The result was a vibrant and relatable campaign that resonated with Gen Z, driving engagement and sales.
Barrio Queen, a vibrant restaurant known for its authentic Mexican cuisine, wanted to spice up its summer menu campaign and capture the attention of the Gen Z demographic. Instead of relying on typical food photography, I led the creative direction for a photoshoot that told a story. The campaign focused on capturing the joy of summer gatherings with friends, showcasing Barrio Queen's delicious food as the centerpiece of these shared experiences. The result was a vibrant and relatable campaign that resonated with Gen Z, driving engagement and sales.
Services: Creative Direction, Photoshoot Direction
Credits: Ideas Collide
