Mint Mobile, known for shaking up the wireless industry with its affordable plans and witty marketing, wanted to keep that momentum going. I worked as an in-house Art Director on a variety of projects, from a movie-themed campaign to a digital refresh, all aimed at strengthening their disruptive and edgy brand identity. This case study showcases how I brought a cohesive visual style to their online presence, print materials, and even a partnership with Paramount+. Each project demonstrates my ability to capture Mint Mobile's unique personality and connect with their target audience through bold visuals and engaging storytelling.

Mint Mobile, known for shaking up the wireless industry with its affordable plans and witty marketing, wanted to keep that momentum going. I worked as an in-house Art Director on a variety of projects, from a movie-themed campaign to a digital refresh, all aimed at strengthening their disruptive and edgy brand identity. This case study showcases how I brought a cohesive visual style to their online presence, print materials, and even a partnership with Paramount+. Each project demonstrates my ability to capture Mint Mobile's unique personality and connect with their target audience through bold visuals and engaging storytelling.

Services: Art Direction, Illustration, Graphic Design

Credits: Mint Mobile Creative Team: Jay Doronio, Pamela Steuri, Virginia Ochoa, Lauren Cronon, Maiya Contreras, Minh Nguyen, Ana Lares

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"IF" MovieCampaign

Mint Mobile Meets "IF"

Mint Mobile's"IF" moviecampaign

featured a whimsical integration of the film's characters into the brand's visual identity. This 360° campaign spanned various touchpoints, creating a fun and engaging experience.

featured a whimsical integration of the film's characters into the brand's visual identity. This 360° campaign spanned various touchpoints, creating a fun and engaging experience.

Mint Mobile's"IF" moviecampaign

featured a whimsical integration of the film's characters into the brand's visual identity. This 360° campaign spanned various touchpoints, creating a fun and engaging experience.

DigitalCampaigns

Engagingemailcreative

Quirky & disruptive informative design

Engaging email creative

Quirky & disruptive informative design

PrintCampaigns

Creatinga SIM kitthat was bothinformativeand easy to read

for the 55+ demographic presented a unique design challenge. My solution focused on clear typography, a simplified layout, and a new, age-inclusive logo that extended to the website experience.

for the 55+ demographic presented a unique design challenge. My solution focused on clear typography, a simplified layout, and a new, age-inclusive logo that extended to the website experience.

Creatinga SIM kitthat was bothinformativeand easy to read

for the 55+ demographic presented a unique design challenge. My solution focused on clear typography, a simplified layout, and a new, age-inclusive logo that extended to the website experience.

for the 55+ demographic presented a unique design challenge. My solution focused on clear typography, a simplified layout, and a new, age-inclusive logo that extended to the website experience.

Designed aPride-inspiredt-shirt forMint Mobile,

combining a playful illustration, bold typography, and the vibrant colors of the Pride flag. The design captures the brand's fun and inclusive spirit while celebrating the LGBTQ+ community.

combining a playful illustration, bold typography, and the vibrant colors of the Pride flag. The design captures the brand's fun and inclusive spirit while celebrating the LGBTQ+ community.

Designed aPride-inspiredt-shirt forMint Mobile,

combining a playful illustration, bold typography, and the vibrant colors of the Pride flag. The design captures the brand's fun and inclusive spirit while celebrating the LGBTQ+ community.

Art directeda series ofcollectiblebaseball cards

to promote Mint Mobile's new pop-up store. Each card features a fun theme and highlights the products in an engaging way, driving excitement and encouraging visits to the store.

to promote Mint Mobile's new pop-up store. Each card features a fun theme and highlights the products in an engaging way, driving excitement and encouraging visits to the store.

Art directeda series ofcollectiblebaseball cards

to promote Mint Mobile's new pop-up store. Each card features a fun theme and highlights the products in an engaging way, driving excitement and encouraging visits to the store.