Even when I'm not on the clock, I love to keep my creative juices flowing. These two concepts for Mint Mobile were born out of a desire to explore new ways to express the brand's personality and connect with its audience. While these campaigns weren't ultimately produced, they showcase my ability to think outside the box, craft compelling narratives, and develop engaging visuals that resonate with Mint Mobile's target audience. Each concept takes a unique approach to highlighting the benefits of switching to Mint Mobile, from tackling data FOMO to positioning the brand as a refreshing alternative to the "big wireless" giants.
Even when I'm not on the clock, I love to keep my creative juices flowing. These two concepts for Mint Mobile were born out of a desire to explore new ways to express the brand's personality and connect with its audience. While these campaigns weren't ultimately produced, they showcase my ability to think outside the box, craft compelling narratives, and develop engaging visuals that resonate with Mint Mobile's target audience. Each concept takes a unique approach to highlighting the benefits of switching to Mint Mobile, from tackling data FOMO to positioning the brand as a refreshing alternative to the "big wireless" giants.
Services: Creative Direction, Copywriting
Exploring new ways to express Mint Mobile's personality.
Concept 1
This concepttackles FOMO
that many people experience when they have limited data plans. It positions Mint Mobile as the solution, offering freedom and flexibility.
This concepttackles FOMO
that many people experience when they have limited data plans. It positions Mint Mobile as the solution, offering freedom and flexibility.
Paid social ads.Enticing new customers.
Paid social ads.Enticing new customers.
Email Design
Subject: Suffering from, Data FOMO? 😩
Preview: Tired of running out of data and missing out?
Email Design
Subject: Suffering from, Data FOMO? 😩
Preview: Tired of running out of data and missing out?
Concept 2
"Big wireless" is like a bad ex
because they take more than they give. In contrast, Mint Mobile is positioned as the reliable partner that offers more of what customers want, like extra data.
